A flyer is a form of direct-mail advertising that is usually a single, standard-size page printed on one or both sides and folded one or more times. Flyers are an effective, marketing tool for new business start-ups as well as more established businesses with budgetary constraints. Flyers are an inexpensive way to promote your business, products, services and events.

A business flyer is usually aimed to coincide with a product launch or the inauguration of a local branch or shop. However, nowadays, large corporations also effectively use flyer graphic design as a business tool to target specific user groups. Thus flyer design can replace an ad campaign locally or in the area of distribution.